Photographs courtesy of Roger Askew Photography.

SEO and PPC - The Long Tail Method
Workshop session by Kevin O'Brien
from Webpower Services

Building A Better Business Event - March 31st 2010

How can you use both PPC and SEO for your website at the lowest costs possible?

I will show you how, with a method that uses the idea of the Long Tail. This is a statistical but straight forward strategy that will allow anyone to run PPC and or SEO with success within the smallest advertising budget possible.

The talk will break down into the following sections

• What is PPC
• What is SEO
• The W3C standard and why is it important
• The Long Tail Method and how to use it

This workshop session will also be recorded and made available as a podcast via the web. But only for attendees.

For all the workshop details click this link
Build a Better Business Event