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Software Developers
Many businesses (including small ones) find that off-the-shelf software doesn't fulfill all of their needs.
If there isn't a software package or
system for your particular industry or niche then custom software is required. Even if there is, you may prefer custom software as this will be tailored to your individual business and can, therefore, provide an advantage over competition.
Custom software / database systems don't need
to be expensive these days and can be great value providing an easily calculable return on investment.